New leadership team for fast growth AI firm

Emerging AI specialist CloudWize has formed a new leadership team, as the London-headquartered business sets its sights on £9m revenue targets in the next three years.

6/30/25

Experienced cloud leader Lee Thatcher has joined the fast-growth start-up as sales director. Formerly head of cloud at Tieva and head of cloud and innovation at CloudCoCo, Midlands-based Lee has had a 20-year career working on some of the most progressive Microsoft transformation projects.

Lee is joined by London-based senior innovation manager Jon Franklin. An experienced strategic thinker, Jon has collaborated with hundreds of global industrial organisations throughout his 25-year career, particularly in the energy sector. Having long worked around emerging technologies, he is particularly passionate about scalable AI solutions.

Yorkshire-based communications specialist Katie Mallinson completes the hat-trick of new hires, with the exited agency owner joining CloudWize as a non-executive marketing director. A media relations professional, with almost twenty years’ experience building the reputation and revenue of technical brands in the UK and overseas, she too now has a role on the leadership team.

They join co-founders Edward Humphrey – former EMEA cloud director of a £109m portfolio at Cognizant – and accomplished AI strategist Matt Hyde, who have already driven CloudWize to a £3.2m revenue business in its first 18 months.  

Their newly relaunched CloudWize brand – unveiled this week – positions the team as the ‘architects of intelligent change’. Having worked alongside government bodies, the world’s largest consultancy, and Fortune 100s throughout their combined careers, Edward and Matt’s goal was to break away and deliver enterprise-grade AI solutions to SMBs looking to build, automate and scale.

Commenting on the investment in people at this pivotal stage in the company’s growth, CEO Edward said: “The world of AI has exploded, but although adoption is rising, implementation often lacks strategic thinking. This limits what technology is truly capable of.  

“We want to transform how work gets done – by considering AI, processes and people. I genuinely believe we’ve hand-selected some of the best global talent – strategic thinkers who have used AI to revolutionise everything from Formula 1 to the NHS – and we’re bringing that expertise to SMBs and the mid-market. We are really set to level the playing field.”  

Having recently launched a new brand to signal its intent in the tech space, CloudWize is now planning further hires.

“We’re always on the lookout for creative problem solvers who can help clients unlock faster delivery, smarter decisions, and more adaptive digital experiences," added CloudWize’s fellow co-founder, Matt Hyde. “But ‘fit’ is also critical. We’ve made a big impact during our first two years, but our goals are huge.”

There are 23 Azure architects and engineers within the CloudWize team, currently working on projects across finance, legal, renewable energy and manufacturing, with transportation and utilities also predicted to be important markets.

To help organisations unsure about their digital transformation journey, CloudWize has launched a free AI readiness assessment tool.

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